This study examines the pervasive impact of technological innovations on consumer behavior, market dynamics, and branding strategies. The evident and transformative influence of technology on diverse aspects of modern life, from instantaneous global communication to rapid air travel, underscores
The FIFA World Cup, held every four years by the international federation of football nations, stands as the paramount event in soccer. Attracting elite teams worldwide, the tournament requires substantial commitment from host countries. In this context, this study examines the infrastructural
