Godfrey Chekwube Onah, Abugu James Okechukwu, Nwafor Michael Ezaka
https://doi.org/10.5281/zenodo.16761456
Brand image repositioning, Brand personality Repositioning and Intangible Brand Repositioning are the study predictors. The population of the study are the marketers and repairers of phones accessories in St. Michael’s GSM Market Aba, Abia State of Nigeria. A sample size of 185 drawn from the
