DATE-DRIVEN MARKETING: STRATEGIES FOR EFFECTIVE CALENDAR USE

Abstract

This study examines the pervasive impact of technological innovations on consumer behavior, market dynamics, and branding strategies. The evident and transformative influence of technology on diverse aspects of modern life, from instantaneous global communication to rapid air travel, underscores its profound role in shaping consumer experiences and market trends. In this context, technology managers and marketing practitioners recognize the multifaceted opportunities and challenges that arise from these advancements. This paper delves into the intricate relationship between technology, consumer behavior, and marketing strategies, shedding light on how innovations like real-time connectivity and efficient transportation have become integral to daily activities. By exploring these phenomena, this research underscores the need for businesses to comprehend the evolving landscape and tailor their approaches to leverage the potential of technology-driven markets effectively. As the fusion of technology and consumerism continues to accelerate, this study advocates for a comprehensive understanding of the symbiotic evolution between technology and marketing strategies to drive sustained business success.