CHRONO TECH MARKETING: DECODING TEMPORAL STRATEGIES

Authors

  • Dr. Sarah E. Thompson Heller College of Business Management and Marketing Department, Roosevelt University, Schaumburg, Illinois
  • Prof. Robert J. Martinez Heller College of Business Management and Marketing Department, Roosevelt University, Schaumburg, Illinois

Keywords:

FIFA World Cup, soccer, host nation, infrastructure, stadiums, accommodations

Abstract

The FIFA World Cup, held every four years by the international federation of football nations, stands as the paramount event in soccer. Attracting elite teams worldwide, the tournament requires substantial commitment from host countries. In this context, this study examines the infrastructural demands posed by hosting the World Cup. Focusing on the 2014 event in Brazil, the upcoming 2018 tournament in Russia, and the subsequent 2022 games in Qatar, this research delves into the intricate requirements for successful hosting. These entail constructing or upgrading state-of-the-art stadiums, media studios, practice facilities, transportation networks, accommodations, and entertainment venues to accommodate athletes, officials, media, and passionate fans. Additionally, this investigation addresses the need for diverse dining and shopping options. By analyzing the challenges and accomplishments of prior host nations, this study offers insights into the multifaceted preparations necessary to execute a seamless and vibrant FIFA World Cup.

Published

2023-01-22

Issue

Vol. 11 No. 1 (2023)

Section

Articles
Copyright & Licensing