Vol. 13 No. 1 (2025)

Articles

• EFFECTIVENESS OF BELOW-THE-LINE DRUG ABUSE CAMPAIGNS: INSIGHTS FROM RIVERS STATE UNIVERSITY UNDERGRADUATES

  Amina Ifeoma Okojie , Johan Pierre Dubois

  https://doi.org/10.5281/zenodo.15497022

  The role of mass media in modern society is irrefutable, serving as a crucial link between individuals and the broader world. In a world where individuals are limited by their natural senses, mass media becomes indispensable in providing information and educating the public about events and

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• SALES PROMOTIONS AND BRAND VISIBILITY: A STUDY OF ELECTRONIC BRANDS IN RIVERS STATE

  Laura Anne Wilson , Daniel Michael Becker

  https://doi.org/10.5281/zenodo.15497024

  Brand recognition plays a pivotal role in the success of electronic stores, particularly in today’s competitive and dynamic retail market. As the electronic retail industry continues to evolve with rapid technological advancements and shifting consumer preferences, establishing strong brand

  17-29

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• CUSTOMER LOYALTY IN THE PETROLEUM INDUSTRY: THE ROLE OF SERVICE QUALITY IN DELTA STATE

  Jessica Lorraine Thompson

  https://doi.org/10.5281/zenodo.15497028

  Nigeria’s economy is heavily reliant on refined petroleum products, which serve as a primary fuel source for power generation, industrial plants, automobiles, and various agro-allied and petrochemical industries. The market for these products is crucial to the nation's economic stability and

  30-44

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• TECHNOWARE AS A CATALYST FOR ENHANCING CUSTOMER LOYALTY IN SOUTH-SOUTH NIGERIA’S MANUFACTURING INDUSTRY

  Chukwudi Emmanuel Opara , Laura Nkechi Okafor

  https://doi.org/10.5281/zenodo.15497030

  : In today's highly competitive business landscape, customer retention has become a crucial priority for companies aiming to stay ahead. With new startups emerging daily, organizations are increasingly focusing on innovative strategies to retain customers, as retaining existing

  45-55

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