TRANSFORMING HOSPITALITY THROUGH SUSTAINABILITY: KEY TRENDS AND INDUSTRY IMPACTS

Abstract

Sustainability and emerging trends have reshaped the framework of contemporary hospitality management, prompting industry stakeholders to prioritize eco-friendly operations and align with evolving consumer expectations. This paper explores how sustainable practices and innovations, such as technology integration, personalization, and sustainable supply chains, have influenced hospitality strategies. A literature review highlights recent research findings, while tables and a graph are used to present data trends in sustainability initiatives and technology adoption. This study concludes that sustainable strategies are no longer optional but integral to competitive and ethical hospitality management