CIRCULARITY IN AGRICULTURE: MARKETING APPROACHES FOR SUSTAINABLE DEVELOPMENT

Abstract

This paper examines the challenges facing the marketing development of ecological agricultural products in the context of China's agricultural modernization and high-quality economic development. With the concept of circular economy gaining increasing prominence, there is a need to transform the marketing and development strategies of ecological agricultural products to meet the demands of the new era. However, the current marketing landscape is characterized by a lack of brand awareness, professional marketing means, and public support. To address these challenges, this paper proposes a marketing development strategy that focuses on the creation of product marketing platforms, marketing services, and the optimization of public support mechanisms. By doing so, we can promote path innovation in the marketing of ecological agricultural products, and support the deep realization of circular economy and sustainable development.