This paper delves into the significance of words in the realm of marketing, both as tools of communication and as instruments that shape the practice of marketing. With a focus on marketing terms and concepts, the discussion oscillates between general marketing and service-specific perspectives,
Dr. María G. Hernández Álvarez, Prof. Juan C. Martínez Rodríguez
This study addresses the pressing issue of sustaining micro, small, and medium-sized enterprises (MSMEs) in the competitive market landscape. In today's business environment, enhancing competitiveness and performance is imperative for their survival. Despite the global significance of this
This study delves into the overlooked yet pivotal role of calendars and calendar timing in marketing strategies. Despite their significance in influencing the outcomes of marketing initiatives, the exploration of these dimensions remains scant in the marketing literature. Charles L. Martin, a
