The concept of internal marketing, originating in the 1980s, underscores the significance of fostering positive internal relations across organizational levels. Primarily driven by the need to augment service quality within service sectors, internal marketing emphasizes the pivotal role of
In the contemporary business landscape, the viability and prosperity of enterprises are intricately linked to their customer relationships. Sustaining current patrons and acquiring novel clientele have emerged as pivotal drivers of business expansion, particularly within intensely competitive
The landscape of luxury brand marketing has undergone significant transformation with the advent of the digital era. This evolution has prompted a shift from traditional strategies that emphasized product features to a new paradigm centered around self-indulgence, personal creativity, and
