The escalating trend of online shopping has propelled the significance of online reviews as a potent influencer of consumer behavior. With a focus on the Chinese market, where online shopping has surged dramatically, this study examines the impact of online reviews on consumers' purchasing
Dr. Maria da Silva Santos , Prof. Carlos Roberto Lima
This study delves into the realm of consumption studies, a dynamic research domain extending beyond tangible products to encompass intricate issues like social reproduction and identity construction. As explored by Barbosa and Campbell (2006), consumption is a cultural phenomenon that transcends
