Vol. 12 No. 1 (2024): January-March

Articles

• EXAMINING CUSTOMER LOYALTY DETERMINANTS: A CASE STUDY OF BHARAT SANCHAR NIGAM LIMITED IN INDIA'S TELECOM INDUSTRY

  Rahul Manohar Gupta , Sneha Anjali Sharma

  https://doi.org/10.5281/zenodo.10650796

  The rapid expansion of information technology and mobile device usage has intensified competition within the Indian mobile phone service markets. To sustain growth in the telecom sector, Bharat Sanchar Nigam Limited (BSNL), a leading public sector mobile service provider in India, must

  15-21

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• ROAD INFRASTRUCTURE AND POVERTY REDUCTION: A CASE STUDY OF RURAL VILLAGE DEVELOPMENT

  Joseph Mwita Mbeya , Sophia Nuru Mwakibete

  https://doi.org/10.5281/zenodo.10650798

  Tanzania, among the world's poorest nations, grapples with severe poverty, particularly in its rural regions, where basic infrastructure and services remain lacking, hindering access to income-generating opportunities and productive assets. Despite longstanding efforts to address poverty

  22-36

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• BARTER TRADE HURDLES: A COMPARATIVE STUDY OF PRACTITIONERS AND NON-PRACTITIONERS' VIEWS

  Elizabeth Ann Thompson , Jonathan Michael Smith

  https://doi.org/10.5281/zenodo.10650794

  Barter trade, often perceived as a relic of ancient economies, persists as a significant mode of exchange in contemporary commerce across the globe. Despite Adam Smith's characterization of barter as primitive, recent reports indicate its enduring relevance in both developed and developing

  1-14

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