Sarah Ahmed Al-Mansoori, Mohammad Khalid Al-Haddad
This paper underscores the paramount importance of prioritizing the customer within corporate paradigms. The conversion of customer desires and needs into standardized production benchmarks is pivotal for success in the business landscape. The absence of these standards in product development
This study examines the pervasive impact of technological innovations on consumer behavior, market dynamics, and branding strategies. The evident and transformative influence of technology on diverse aspects of modern life, from instantaneous global communication to rapid air travel, underscores
Prof. Liam Patrick Byrne, Dr. Aoife Siobhan Murphy
Social media influencers (SMIs) have emerged as potent agents for brand promotion and awareness targeting specific demographics, notably adolescents. This study investigates the multifaceted influence of SMIs on adolescents' behaviors, attitudes, and communication patterns. Brands strategically
The FIFA World Cup, held every four years by the international federation of football nations, stands as the paramount event in soccer. Attracting elite teams worldwide, the tournament requires substantial commitment from host countries. In this context, this study examines the infrastructural
This study delves into the overlooked yet pivotal role of calendars and calendar timing in marketing strategies. Despite their significance in influencing the outcomes of marketing initiatives, the exploration of these dimensions remains scant in the marketing literature. Charles L. Martin, a
