Vol. 11 No. 1 (2023)

Articles

• ECONOMIC REJUVENATION: MITIGATING EMIGRATION FOR HEILONGJIANG'S PROGRESS

  Dr. Emily Anne Johnson

  China's rapid economic growth and the resulting uneven regional development have led to a significant problem of population migration, particularly in Heilongjiang Province. The country's investment focus and policy dividend have been directed towards coastal areas, resulting in significant

  19-25

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• "COMPETITIVE ADVANTAGE IN THE AUTOMOTIVE INDUSTRY: LIFAN TECHNOLOGY (GROUP) CO., LTD. CASE"

  Prof. Chen Xiaojun

  China's automotive industry, a cornerstone of its economy, grapples with pressing challenges including overcapacity, dwindling performance, and intense market competition. These issues carry significant research importance and serve as emblematic representations of the sector's complexities.

  50-60

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• PANEL DATA INSIGHTS INTO CHINA'S GREEN ECONOMIC TRANSFORMATION AT THE PROVINCIAL LEVEL"

  Prof. Zhang Ming

  In response to pressing global concerns about economic recession and climate change, this study delves into the evolving landscape of the green economy. Highlighting key reports from the World Bank and the World Meteorological Organization, which underscore the urgency of transitioning to

  26-38

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• NURTURING ENTREPRENEURSHIP: ONLINE COMMUNITY STATUS, SELF-EFFICACY, AND OPPORTUNITY IDENTIFICATION

  Prof. Chen Xin Ming

  The online user community has become an important platform for users to share knowledge, communicate with each other, and voluntarily participate in community activities. This paper investigates the influence of users' status in online user communities on their entrepreneurial intention. We

  1-18

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• THE POWER OF DIGITAL: BYD'S JOURNEY IN TRANSFORMING MARKETING STRATEGIES"

  Prof. Mei Ling Tan, Dr. Ahmad bin Abdullah , Prof. Wei Chen

  BYD Co. Ltd. (BYD) is a pioneering Chinese high-tech conglomerate, founded in 1995, that has evolved into a global leader in the electric vehicle (EV) and clean energy sectors. This abstract provides a concise overview of BYD's remarkable journey, from its inception as a rechargeable battery

  39-49

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