"COMPETITIVE ADVANTAGE IN THE AUTOMOTIVE INDUSTRY: LIFAN TECHNOLOGY (GROUP) CO., LTD. CASE"

Abstract

China's automotive industry, a cornerstone of its economy, grapples with pressing challenges including overcapacity, dwindling performance, and intense market competition. These issues carry significant research importance and serve as emblematic representations of the sector's complexities. This study employs Lifan Technology (Group) Co., Ltd. as a case study to delve into its development strategy. By compiling and synthesizing financial data, we apply the Harvard analytical framework to gain valuable insights. The outcomes of this analysis offer constructive recommendations to guide Lifan's future development, shedding light on potential pathways for revitalizing the broader automotive industry in China