THE DIGITAL ERA'S IMPACT ON RETAIL SUPPLY CHAIN CHALLENGES AND SOLUTIONS

Abstract

The retail sector serves as a vital bridge connecting production and consumption, facilitating the effective alignment of supply and demand through mechanisms that decipher consumer preferences and direct production accordingly. Historically, the retail supply chain has been characterized by a siloed approach, driven by the inertia of "industry self-circulation," resulting in limited integration between the retail and manufacturing sectors. This isolation has often led to conflicts between retailers and suppliers, exacerbated by competitive dynamics.

In the digital age, retail is transitioning towards a reliance on big data resources and intelligent algorithms for forecasting consumer trends, guiding manufacturing processes, and delivering diverse and personalized services. Consequently, retail enterprises are confronted with new dynamics and supply chain management challenges.

This study explores the evolving landscape of retail supply chain management, emphasizing the shift towards data-driven decision-making and the convergence of retail and manufacturing sectors. It delves into the implications of these changes on supply chain practices, emphasizing the need for collaboration, adaptability, and innovation in the retail industry