October - Volume 1, Number 1 (2023)
Analyzing Tourist Reviews To Improve Cultural Heritage Destination Management: Case Study Of Alhambra And Generalife In Spain
María Belén Prados-Peña, María Paz Sáez-Pérez
This study aims to identify the strengths and weaknesses of a cultural heritage destination from the perspective of the visitors. The Alhambra and Generalife complex in Spain was used as a case study, and the opinions of tourists were collected from travel blogs and TripAdvisor. The methodology included content analysis using software like NVivo to identify key aspects of the tourist experience and a semantic network to graphically show strengths and weaknesses. The study was conducted at different time points to highlight the relevance of the state of conservation in the tourist experience and to assess the effectiveness of the...
THE SIGNIFICANCE OF BRAND RECOGNITION AND FRANCHISE SUPPORT IN FOOD CART BUSINESS
Angelyn C. Dy Tioco
This study aims to investigate the importance of brand recognition and franchise support in the success of food cart businesses. In the context of the Philippines, where food cart businesses have become increasingly popular due to their low start-up costs and benefits from established franchise systems, this study emphasizes the need for a give-and-take relationship between franchisors and franchisees. Using a descriptive research method, data was gathered through questionnaires from food cart business owners. Results showed a significant positive correlation between brand recognition, perceived franchise support, and intention to retain the franchise system. Franchisors were found to consider franchisee opinions...
CREATING CUSTOMER VALUE THROUGH SELF-SERVICE TECHNOLOGIES IN TOURISM INDUSTRY: AN EXPLORATION OF MOTIVATIONAL FACTORS
Moonah Jeong
This study explores the creation of customer value in self-service technologies (SSTs) within the tourism industry. The paper validates the process of customer value creation through SSTs and examines its application within the tourism industry via a confirmatory factor analysis. The study identifies five statistically significant factors related to customers' motivations to use SSTs and their interactions with the technology, including location and capacity planning, service quality, SST design, and SST encounter. The authors argue that understanding the adoption of SSTs and the creation of customer value is essential for managers in the tourism industry. Such knowledge can lead to...
ENHANCING THE WELL-BEING OF ELDERLY RESIDENTS IN CHINA THROUGH LEISURE ACTIVITIES: A DRIVING MODEL OF WELL-BEING
Yang Ruohan, Dong Kun
Leisure activities have been found to have a significant impact on the well-being of elderly individuals. This study aimed to explore the relationship between leisure and well-being of elderly residents in China and construct a driving model of well-being. Using social support theory, a survey was conducted among elderly residents in Shanghai. The findings revealed that leisure motivation had a significant effect on leisure involvement, which, in turn, was related to leisure satisfaction. Moreover, leisure satisfaction had a positive impact on the well-being of elderly individuals. The study recommends developing leisure management policies that cater to the leisure needs of...
UNDERSTANDING THE INFLUENCE OF FILM ON TOURISTS' BEHAVIORAL INTENTION: A STUDY OF PARA-SOCIAL INTERACTION AND PLACE ATTACHMENT
GUO Ying-Zhi
The influence of film on viewers' willingness to travel has been a topic of interest in tourism research. This study explores the path mechanism of para-social interaction and place attachment on film-induced tourists’ behavioral intention. A questionnaire survey was conducted on 318 respondents who recently watched the film A Little Red Flower. The study found that emotional involvement positively impacts tourism behavioral involvement in film-induced tourists, which in turn affects place dependence and place identity. Place dependence and place identity both have a significant, positive impact on tourism behavioral intention. The results suggest that management teams of film tourism destinations...