- Volume 11, Number 2 (2023)
ZAMBIAN GASTRONOMY: A JOURNEY INTO THE CULINARY LANDSCAPE DRIVING HOSPITALITY AND TOURISM DEVELOPMENT
Elizabeth Nkandu Chanda
Food, a significant facet of culture, serves as a powerful tourist attraction, encapsulating local skills and knowledge deeply rooted in geographical and cultural contexts. Within the realm of food lies the essence of indigenous identity, offering visitors a gateway to immersive cultural experiences. Food not only serves as a medium of cultural inheritance but also symbolizes an avenue for preserving and sharing the heritage of a particular culture. However, the influence of cultural diffusion has caused shifts in traditional food utilization, rendering some practices obsolete and blending others with imported traditions. This research centers on Zambia's utilization of traditional food...
GUESTS FIRST: DEVELOPING A MODEL FOR EVALUATING SERVICE QUALITY IN CLUSTERED HOMESTAY SETTINGS
Chen Mei Ling
The evolution of tourism in China has entered a new phase, marked by a surge in demand across a spectrum of tourism facets, extending beyond the conventional elements into realms such as business, wellness, education, leisure, emotion, and distinctiveness. This transformation has been fueled by the rising preference for personalized travel experiences, creating a niche market within the broader landscape of mass tourism. Homestay accommodations, as a category of non-standard lodging, have garnered significant attention from travelers in this changing landscape. The "2019 Mainland China B&B Development Data Report" revealed that the transaction volume in the homestay market surpassed 20...
HIMALAYAN ALLEGIANCE: INVESTIGATING REGIONAL TOURISTS' LOYALTY TO BHUTAN'S CULTURAL CHARMS
Arjun Singh Rathore
Tourism has evolved into a mature sector, where travelers with diverse experiences are now highly selective, intensifying competition among destinations. Tourists increasingly seek convenience and authenticity, reshaping the entire tourism ecosystem. Bhutan, a relatively new entrant in the global tourism landscape since 1974, has swiftly become a significant revenue generator, ranking second only to hydropower. This study underscores the tourism industry's role as a potent driver of development in emerging economies, with positive correlations between tourism receipts, gross domestic product (GDP) growth, foreign direct investment (FDI), and long-term poverty reduction. In 2019, Bhutan recorded a remarkable milestone with 315,599 annual...