- Volume 10, Number 4 (2023)
HOSPITALITY INQUIRIES: USING ISHIKAWA DIAGRAM FOR ROOT CAUSE ANALYSIS OF NEPOTISM PERCEPTIONS
Ahmed Mahmoud El-Masry
Nepotism, the practice of showing favoritism to relatives, friends, or specific individuals in job assignments, positions, or awards without due regard to objective criteria, is a pervasive issue within organizations. In the context of the tourism and hospitality industry, where subjectivity often prevails, nepotism is particularly prevalent and significant. This paper seeks to shed light on the impact of nepotism in this sector, focusing on developing countries where nepotism is considered a major contributor to the industry's challenges. The tourism and hospitality industry heavily relies on human resources, making the influence of nepotism a matter of paramount concern. Recognizing the...
GRAPHIC HARMONY: ANALYZING BALI'S TOURISM LOGO VISUAL ELEMENTS FOR EFFECTIVE BRAND IDENTITY EVALUATION
Komang Ayu Sriastuti
Wonderful Indonesia Tourism has played a pivotal role in the economic development of Bali, with a history dating back to the 1930s. Over the years, Bali's tourism industry has evolved significantly, and branding, in particular, has become a crucial strategy to attract foreign visitors. This paper delves into the journey of Bali's tourism branding, exploring the impact of various logos on the influx of tourists. Beginning with the colonial era and spanning the Indonesian Republic, tourism in Bali has undergone a process of modernization. The adoption of logos has been instrumental in promoting Bali as a tourist destination, with the...
EXPLORING THE FUTURE: A SWOT-BASED EVALUATION OF TOURISM POTENTIAL IN NORTHERN AL-BATINAH
Ahmed Jamal Al-Harthy, Aisha Mohammed Al-Farsi
The Sultanate of Oman stands as a prominent and enticing destination for tourists, offering a range of unique attractions. With its temperate climate year-round, varying by region, it provides visitors with a distinct advantage that sets it apart from neighboring areas. The commitment to fostering tourism and providing essential services to both tourists and residents is unwavering, with key stakeholders, including the Ministry of Heritage and Tourism, taking a leading role in shaping strategies and initiatives to bolster tourism development both within and outside the Sultanate. Oman, deeply steeped in history and boasting one of the most ancient legacies in...