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- Volume 10, Number 4 (2023)

PALATE PROTECTORS: APPLYING THE HEALTH BELIEF MODEL TO UNDERSTAND FOOD HANDLING PRACTICES IN FIVE-STAR HOTELS, PETRA CITY

Abdullah Faisal Al-Fawzan, Rania Ahmed Al-Mansour

📅 November 28, 2023 | 📄 pp. 1-13

The global food paradox presents a pressing challenge, with a need for efficient food production and consumption on one hand, and growing concerns about food safety and public health on the other. This paradox has often resulted in suboptimal management, leading to foodborne outbreaks, particularly in low to medium-income countries. The Middle East, including Jordan, has witnessed several cases of foodborne diseases, with Salmonella infections being a significant contributor to foodborne outbreaks. One critical obstacle in addressing food safety is the ever-present risk of food hazards at various stages of the food supply chain. Food handlers, due to their direct...

WIRED FOR SUSTAINABILITY: CRAFTING A BUSINESS INNOVATION MODEL FOR MOBILE OPERATORS IN BANGLADESH

Prof. Kenjiro Kazuki Tanaka

📅 November 28, 2023 | 📄 pp. 14-27

In today's globalized world, communication is a fundamental necessity for everyone. Mobile phones have evolved beyond personal devices for staying connected with family and friends; they now serve as extensions of individuality and personality (Persaud &amp; Azhar, 2012). Consumer research plays a pivotal role in understanding consumer behavior at every stage of the transaction process: before, during, and after a purchase (Ashaduzzaman, Ahmed, &amp; Khan, 2011). It delves into the specific decisions, thoughts, activities, and experiences that drive consumer needs and desires (Cohen, Prayag, &amp; Moital, 2014). This study focuses on consumer behavior, which is central to satisfying consumer needs...

RISK MOSAICS: DISTINGUISHING PATTERNS OF DIVERSIFIABLE AND NON-DIVERSIFIABLE RISKS"

Benjamin Charles Thompson

📅 November 28, 2023 | 📄 pp. 28-46

The study of risk, its quantification, and the assessment of risk tolerance have evolved over the last century within the realms of market and business investments. This historical journey dates back to pioneering work by Frank Knight in the early 1920s, with seminal contributions from figures like Markowitz, Modigliani, Miller, and Sharpe in the mid-20th century. Throughout this extensive literature, diverse perspectives and applications have emerged, driven by the roles of academics, empirical researchers, and corporate practitioners.This paper delves into the complex landscape of risk analysis, shedding light on fundamental concepts such as diversifiable and nondiversifiable risk. It provides a...