- Volume 11, Number 3 (2023)
TRANSCENDING LANGUAGE BARRIERS: AN ANALYTICAL EXPLORATION OF TRANSLATION METHODS IN ENGLISH AND CHINESE FILM TITLES
Wang Jia Hui
Film titles serve as an important tool for film promotion and attract the attention of the audience. The translation of film titles is crucial when films are viewed globally. This article is a contrastive study of English and Chinese film titles and focuses on the language characteristics of film titles and the different translation methods used for realizing the film's functions. The four main functions of film titles are informative, expressive, vocative, and aesthetic, each playing a significant role in the promotion of the film. The study highlights the similarities and differences between the two languages in terms of word...
HARMONY IN TRANSLATION: SKOPOS THEORY AND ITS APPLICATION IN FOSTERING CULTURAL EXCHANGE THROUGH CULTURAL RELIC TEXTS AT THE NATIONAL MUSEUM OF CHINA
Mei Zhang
The translation of cultural relic texts in museums is an essential part of introducing and spreading Chinese culture. As Chinese cultural soft power continues to enhance, more foreign visitors are showing boundless interest and enthusiasm in Chinese culture. The appropriate translation of cultural relic texts can help foreign tourists acquire more knowledge and have a better visiting experience while appreciating cultural heritages. This study analyzes some cases from the National Museum of China, the most representative museum in China, using the Skopos Theory to discuss different problems during the translation process and to figure out the appropriate methods to eliminate...
THREAD BY THREAD: UNRAVELING THE SIGNIFICANCE OF LEXICAL COHESION IN DISCOURSE ANALYSIS - A THEORETICAL AND PRACTICAL PERSPECTIVE
Zainab Umaru Bello
This paper presents a comprehensive review of lexical cohesion studies in discourse analysis. The paper focuses on the theoretical, developmental and practical application of lexical cohesion in discourse studies. Cohesion is concerned with the linguistic resources on the surface of texts that signal relations between parts of texts. Its textual elements give texts their texture, making them powerful and effective pieces of language. The paper explores the emergence and nature of cohesion in discourse analysis, scholarly rhetoric, and debate on cohesion and textuality in discourse, approaches to lexical cohesion analysis, and insights from lexical cohesion studies. The review is structured...