- Volume 13, Number 1 (2025)
EFFECTIVENESS OF BELOW-THE-LINE DRUG ABUSE CAMPAIGNS: INSIGHTS FROM RIVERS STATE UNIVERSITY UNDERGRADUATES
Amina Ifeoma Okojie, Pierre Dubois Johan
The role of mass media in modern society is irrefutable, serving as a crucial link between individuals and the broader world. In a world where individuals are limited by their natural senses, mass media becomes indispensable in providing information and educating the public about events and issues beyond their immediate experience. Through its informative and educative roles, mass media enables individuals to comprehend complex and distant events that they cannot directly perceive. This functionality is essential in keeping society informed about local and global news, fostering awareness and understanding. Additionally, mass media's responsibility extends beyond just reporting news; it is...
SALES PROMOTIONS AND BRAND VISIBILITY: A STUDY OF ELECTRONIC BRANDS IN RIVERS STATE
Laura Anne Wilson, Daniel Michael Becker
Brand recognition plays a pivotal role in the success of electronic stores, particularly in today’s competitive and dynamic retail market. As the electronic retail industry continues to evolve with rapid technological advancements and shifting consumer preferences, establishing strong brand recognition is critical for distinguishing a store amidst intense market competition. Sales promotion techniques have gained significant managerial attention for their ability to enhance brand visibility, engage customers, and drive profitability. These strategies, when well-executed, can help electronic stores build brand loyalty, attract new customers, and ultimately increase sales. However, the effectiveness of sales promotions depends on several factors, such as...
CUSTOMER LOYALTY IN THE PETROLEUM INDUSTRY: THE ROLE OF SERVICE QUALITY IN DELTA STATE
Jessica Lorraine Thompson
Nigeria’s economy is heavily reliant on refined petroleum products, which serve as a primary fuel source for power generation, industrial plants, automobiles, and various agro-allied and petrochemical industries. The market for these products is crucial to the nation's economic stability and growth, significantly influencing the socio-economic wellbeing of the country. Key players in the market include depot operators (wholesalers), retail outlets (retailers), and both domestic and industrial consumers. The market is highly competitive due to the large number of depots and retail outlets, with products and services often having similar performance characteristics and qualities. The recent passing of the Petroleum...
TECHNOWARE AS A CATALYST FOR ENHANCING CUSTOMER LOYALTY IN SOUTH-SOUTH NIGERIA’S MANUFACTURING INDUSTRY
Chukwudi Emmanuel Opara, Laura Nkechi Okafor
: In today's highly competitive business landscape, customer retention has become a crucial priority for companies aiming to stay ahead. With new startups emerging daily, organizations are increasingly focusing on innovative strategies to retain customers, as retaining existing customers is more cost-effective than acquiring new ones. This study explores the role of customer retention technologies, particularly Technoware, in enhancing customer experience and preventing customer attrition. Technoware, which includes tools such as Customer Relationship Management (CRM) software and cloud computing, is being leveraged by businesses to automate processes and better manage customer interactions. The integration of artificial intelligence (AI), live chat...