- Volume 11, Number 4 (2023)
VALIDATING PERFORMANCE METRICS: A CONFIRMATORY FACTOR ANALYSIS STUDY OF A WORK ATTRIBUTE QUESTIONNAIRE FOR PHARMACEUTICAL SALES REPRESENTATIVES IN NIGERIA DURING THE PANDEMIC
Adewale Oluwaseun Adeoye
The COVID-19 pandemic has had significant adverse effects on the work-life characteristics of sales professionals in the pharmaceutical industry. Work attributes are crucial factors that can determine a person's effectiveness in a particular job role. Therefore, this study aimed to validate a 13-item questionnaire on the work attributes of pharmaceutical sales executives involved in pharmaceutical marketing in Nigeria during the COVID-19 lockdown period. A confirmatory factor analysis (CFA) was used to develop a structural model from the initial 13-item factor structure obtained from a previous exploratory factor analysis (EFA) study. The results show that community education was the most important...
NAVIGATING LIQUIDITY CHALLENGES: OWNERSHIP STRUCTURE AND CORPORATE GOVERNANCE IN THE CONTEXT OF INDONESIAN ISLAMIC BANK COMPANIES (2010-2020)
Aisyah Nurul Hidayati
This study aims to examine the effect of ownership structure and corporate governance on the company's liquidity policy. The ownership structure used in this study is managerial ownership and institutional ownership. Meanwhile, the mechanisms of corporate governance used include the size of the board of commissioners, the size of the board of directors, and the size of the audit committee. This study uses the annual reports of Islamic banking companies listed on the Indonesia Stock Exchange (IDX) from 2010-2020. The sampling technique in this study was a purposive sampling method with 55 samples from 5 companies. The data used in...
CHARTING NEW FRONTIERS: A COMPREHENSIVE STUDY OF SOCIAL MEDIA MARKETING, PRODUCT INNOVATION, AND PERFORMANCE IN KENYA'S TOP-RATED HOTELS
Timothy Kibet Korir
This study explored the mediating effect of product innovation on the relationship between social media marketing and performance of star-rated hotels in Kenya. The study employed social media integration theory, innovation diffusion theory, and social exchange theory. The study used an explanatory research design, and the target population comprised 215 star-rated hotels in Kenya. Data were collected through a questionnaire administered to social media coordinators/employees and sales and marketing managers in each hotel. The study adopted a census survey approach, and regression analysis was used to test the hypotheses. Results indicated that social media marketing positively influenced product innovation and...