October - Volume 1, Number 1 (2023)
A MULTI-STAKEHOLDER APPROACH ON ECOLOGICAL MARKETING PRACTICES AND AGRICULTURAL ECONOMIC SUSTAINABILITY IN THE NIGER DELTA
Akpan, Frances Akpan
This study focuses on the ecological sustainability marketing activities of oil firms and their impact on the quality of agricultural economic well-being of oil-bearing communities in Niger Delta. The activities of oil production have an impact on the ecological marketing practice of oil firms, which is defined by activities that protect, improve, sustain and preserve the ecological system to satisfy consumers’ needs and the well-being of society. However, oil firms appear to overlook the value of agricultural economic sustainability with incessant oil pollution in Niger Delta, which destroys the flora and fauna and harms the ecosystem. The study highlights the...
CUSTOMER RETENTION STRATEGIES IN THE TELECOMMUNICATIONS INDUSTRY: THE SIGNIFICANCE OF RELATIONSHIP MARKETING
Ndubisi N. O Ndubisi, Madu C. N Madu
This study examines the impact of relationship marketing on customer retention in the telecommunications industry with a focus on customer care, communication, trust-building, and service quality. Data was collected from 198 MTN Nigeria Plc and Globacom Nigeria Plc customers in Calabar using a structured questionnaire and analyzed using multiple linear regression. The findings indicate that customer care, communication, trust-building, and service quality significantly and positively influence customer retention in the telecommunications industry. The study recommends that telecommunications companies improve their customer care capabilities, communication channels, and consolidate customer trust in their service delivery capabilities. The literature review highlights relationship marketing,...
A STUDY OF THE IMPACT OF PRODUCT, PRICE, PROMOTION, AND DISTRIBUTION STRATEGIES ON BRAND LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY
Ogbor, J.O. Ogbo, Olannye, P.A. Olannye
This study aims to examine the impact of marketing mix elements on brand loyalty in the Nigerian telecommunication industry. Through a descriptive survey design and stratified sampling technique, 100 employees and consumers were selected from selected telecommunication firms in Asaba, Delta State. The study found that distribution strategy has a significant relationship with product management and that telecommunication firms use an integrated marketing communications strategy as their major promotion strategy. The study concludes that telecommunication firms should use price promotion strategies, such as price discounts, free samples, and bonus packs, to increase customers’ intention to purchase their products and hence,...
FINANCIAL STATEMENT FRAUD DETECTION USING DIAMOND THEORY ANALYSIS AND COVID-19
Mahendra Pamungkas Mahendra, Eskasari Putri Eskasari
The purpose of this research is to ascertain how financial statement fraud in manufacturing firms in the goods and consumer industry sector is affected by diamond fraud analysis using a beneish model. Diamond fraud with pressure (financial stability, financial targets), with opportunity (industry nature), with rationalization (change of auditors), with capability (change of director), and covid. Purposive sampling is the methodology that is used (method using certain criteria). 184 manufacturing businesses in the goods and consumer sector that were listed on the Indonesia Stock Exchange in 2018–2021 made up the study's sample. The multiple regression model from IBM SPSS 26.0...
AN EVALUATION OF ISIZULU LITERACY DEVELOPMENT IN LOWER GRADES: THE IMPACT OF LANGUAGE POLICIES
Finlayson Randy Finlayson, Madiba Mary Madiba
The development of literacy in African languages in South African schools has been a longstanding challenge despite legislative frameworks intended to facilitate it. This study investigates the use of isiZulu, an indigenous African language, as a medium for literacy development in selected primary and intermediate schools in KwaZulu-Natal province. The study examines language policies in the schools and to what extent they promote isiZulu literacy development. The findings reveal prevalent inadequacies in language policies, educational resources and the predominantly English medium of instruction, which exclude isiZulu development. Consequently, the study recommends the prioritization of African language literacy development in school...