- Volume 13, Number 2 (2025)
THE END OF RATIONALITY? EMBRACING BEHAVIORAL INSIGHTS IN FINANCIAL THEORY
Marie-Claire Isabelle Fontaine
Through a large state of the art on decision-making in trading, we find that the assumption of traders' rationality is difficult to sustain for individual investors. Even if this is not the mainstream of finance, a growing number of studies demonstrate the need to take emotions into account to understand the behavior of stock market investors. With this in mind, we emphasize the importance of a transdisciplinary approach to understanding stock markets, covering a broad spectrum of variables that influence decision-making process. Thus, the simultaneous use of measurement tools from psychology, sociology and neurophysiology would ensure access to high levels...
THE INFLUENCE OF MONEY ATTITUDES ON ETHICAL CHOICES: EVIDENCE FROM POSTGRADUATE STUDENTS IN ZIMBABWE
Pamela Nyasha Mugwagwa
This study examines how individuals’ cognition about money influences their consequent money attitudes. The money attitude and its dimensions being high cognitive component of money (money success), high behavioral component of money (money budget) and higher affective component of money (money gold). Thus, in this study, all these dimensions are analysed for their effect on business ethics which has got 4 (four) dimensions, to be precise: amoral values; rule bound behavior; personal attributes; and self-interests. The study population are all postgraduate students in the faculty of Business Sciences at Midlands State University and convenience sampling method was applied in order...
COMPETENCY-DRIVEN PROJECT MANAGEMENT AND ITS INFLUENCE ON NGO PROJECT SUCCESS IN NAIROBI
James Mwangi Kamau
Nairobi City County's Non-Governmental Organizations (NGOs) are facing distinct and unforeseen challenges, which encompass a lack of financial resources and an inability to adapt innovatively to changing needs. Therefore, this study sought to effect of project team competence on the performance of projects of nongovernmental organizations in Nairobi City County, Kenya. The research employed a descriptive research design. The study population was identified with the help of non-profit organizations in Nairobi City County, resulting in a total of 210 participants, comprising 70 project managers and 140 project employees. Participants were selected using simple random sampling, while stratified random sampling was...