- Volume 11, Number 4 (2023)
THE IMPACT OF REGULATION QUALITY AND GOVERNMENT EFFICIENCY ON THE RELATIONSHIP BETWEEN TRADE AND ECONOMIC GROWTH IN CENTRAL AFRICAN COUNTRIES
Votsoma Philémon, Bita Charles Alain, Akono Christian Zamo
Fiscal management is crucial for economic growth and development, particularly in developing countries where fiscal policy has a significant impact on their economic prospects. This study investigates the effects of government borrowing modes on government spending and revenue mobilization behavior in Ghana. We propose that the effects of borrowing modes on revenue streams may not be uniform. The study modifies the Franco-Rodriguez government utility maximization function and employs the vector autoregressive (VAR) system to establish dynamic links among borrowing modes, revenue channels, and government spending. The study analyzes two variants of the model, aggregated and disaggregated government expenditure models. The...
THE IMPORTANCE OF ELECTRONIC LOYALTY AND RECOMMENDATORY ELECTRONIC ADVERTISEMENTS IN THE COMPETITIVE SOCIAL MEDIA LANDSCAPE
Werner Karl Schomburg
Social networks have become an integral part of our lives, providing a way for us to connect with friends, family, and other like-minded individuals. They also offer a valuable opportunity for businesses to reach a large audience and build customer loyalty. In this paper, we discuss the importance of electronic loyalty and recommendatory electronic advertising on social networks. We argue that these two strategies can be used to create a positive user experience, increase engagement, and drive sales