- Volume 11, Number 4 (2023)
BRIDGING THE GAP: BRAND VALUE AND EFFECTIVE DECISION-MAKING"
Li Wei
Effective brand value management plays a pivotal role in elevating the operational and marketing prowess of enterprises while bolstering their sustainable development capabilities. Research findings reveal that crafting and upholding a strong brand can mitigate consumer risk perceptions during consumption, fostering trust and loyalty. This not only enhances a company's economic performance but also harnesses the potent word-of-mouth effect to amplify the impact of products and services, thereby bolstering marketing efficacy, profitability, and brand performance. Numerous experts have delved into this realm, with Ameyibor LEK exploring the interplay between brand positioning and corporate performance within Ghana's alcoholic beverage industry. Utilizing...
OPTIMIZING TRADE PROSPECTS: A STOCHASTIC FRONTIER GRAVITY MODEL OF CHINA'S TIMBER EXPORTS"
Li Wei
The Regional Comprehensive Economic Partnership (RCEP) is a pivotal free trade agreement encompassing 15 countries, including 10 ASEAN nations, China, Japan, South Korea, Australia, and New Zealand. It aims to foster economic integration and development across the Asia-Pacific region. Notably, timber and wood products play a vital role in China's economic growth, with RCEP countries serving as major export destinations. The timber trade holds substantial significance within RCEP negotiations. In 2021, RCEP members accounted for 10.9% of the global population and constituted 27.2% of the world economy, with a combined GDP of US$23 trillion. China's timber and wood product exports...
RIDING THE WAVE: IMPACT OF EMERGING TRANSPORTATION TECHNOLOGIES AND CHINA'S INITIATIVES ON THE ASEAN ECONOMY"
Xue Jun Li
The rail infrastructure in ASEAN nations, marked by significant diversities in governance systems, economies, transportation capacities, and developmental phases, currently stands outdated and underdeveloped. Urgent action is imperative to establish an extensive railway network that seamlessly connects domestic regions with international markets. The maturation of high-speed rail technology has emerged as a pivotal enabler for China's railway expansion abroad. This technological advancement not only furnishes the fundamental technical support for China's railway ventures but also delivers substantial enhancements to transportation capabilities in regions beset by antiquated rail infrastructure.