- Volume 10, Number 2 (2023)
THE COUNTERFEIT-GENERIC DILEMMA: EXAMINING CONSUMER PREFERENCES AND PURCHASE BEHAVIORS IN EGYPT
El-Sayed, Ahmed Mahmoud Hassan, Ashraf, Mohamed El-Sherif Ibrahim
The counterfeit market is a growing concern globally, and this study aims to investigate the factors influencing consumers' preferences for counterfeit and generic products in Egypt. Through surveying 271 consumers, this research concludes that demographic variables, perceived risk, and prior experience are insignificant factors in choosing counterfeits or generics, while price, taste and preferences, quality, the price of related products, subjective norms, and expected prices significantly affect consumer preferences and demand. Consumers who prioritize quality, expected prices, and the price of related products are more likely to purchase generics, while those whose tastes and preferences are influenced by others' expectations,...
THE INTERCONNECTEDNESS OF MANAGERIAL INTELLIGENCE, LEADERSHIP STYLES, AND PROJECT SUCCESS: A JORDANIAN PUBLIC CORPORATION CASE STUDY
Alobaidyeen, Buthina Mohammad Al-Hussein
Project success (PS) is essential in project management, and various studies have explored the variables that contribute to PS. However, the impact of leaders’ managerial intelligence (MI) on PS has received limited attention, especially in the context of public corporations in Jordan. This study aimed to investigate the relationship between MI and PS and the moderating role of participative and directive leadership styles (PLS and SLS) in this relationship. A quantitative research design was employed, and data were collected using a questionnaire survey from 216 top-level managers in public corporations in Jordan. Structural equation modeling was used to test the...