THE POWER OF DIGITAL: BYD'S JOURNEY IN TRANSFORMING MARKETING STRATEGIES"
Mei Ling Tan, Ahmad bin Abdullah, Wei Chen
1. Southampton Malaysia Business School, University of Southampton, Johor Bahru, Malaysia
2. Southampton Malaysia Business School, University of Southampton, Johor Bahru, Malaysia
3. Southampton Malaysia Business School, University of Southampton, Johor Bahru, Malaysia
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