The influence of film on viewers' willingness to travel has been a topic of interest in tourism research. This study explores the path mechanism of para-social interaction and place attachment on film-induced tourists’ behavioral intention. A questionnaire survey was conducted on 318
This study explores the creation of customer value in self-service technologies (SSTs) within the tourism industry. The paper validates the process of customer value creation through SSTs and examines its application within the tourism industry via a confirmatory factor analysis. The study
This study aims to identify the strengths and weaknesses of a cultural heritage destination from the perspective of the visitors. The Alhambra and Generalife complex in Spain was used as a case study, and the opinions of tourists were collected from travel blogs and TripAdvisor. The
Leisure activities have been found to have a significant impact on the well-being of elderly individuals. This study aimed to explore the relationship between leisure and well-being of elderly residents in China and construct a driving model of well-being. Using social support theory, a
This study aims to investigate the importance of brand recognition and franchise support in the success of food cart businesses. In the context of the Philippines, where food cart businesses have become increasingly popular due to their low start-up costs and benefits from established
