The collaborative economy, driven by online platforms, is reshaping Europe's economic landscape. In an official document released in 2016, the European Commission estimated that collaborative platforms and service providers within the continent generated a total of 28 billion euros in gross
Millennials, or Generation Y, born roughly between 1980 and 1994, constitute a distinct demographic cohort characterized by their deep immersion in the digital age. For Millennials, computers and mobile devices are not mere luxuries but integral components of daily life. Social media platforms
