EXPLORING THE FUTURE: A SWOT-BASED EVALUATION OF TOURISM POTENTIAL IN NORTHERN AL-BATINAH

Abstract

The Sultanate of Oman stands as a prominent and enticing destination for tourists, offering a range of unique attractions. With its temperate climate year-round, varying by region, it provides visitors with a distinct advantage that sets it apart from neighboring areas. The commitment to fostering tourism and providing essential services to both tourists and residents is unwavering, with key stakeholders, including the Ministry of Heritage and Tourism, taking a leading role in shaping strategies and initiatives to bolster tourism development both within and outside the Sultanate.

Oman, deeply steeped in history and boasting one of the most ancient legacies in the region, draws from this cultural wealth to drive its tourism sector. Taking inspiration from national and international models, Oman is determined to leverage its historical heritage by preserving and activating historical sites, not only as a source of national revenue but also as an engine of economic support for the local community and its inhabitants. In this endeavor, the Ministry of Heritage and Tourism has been instrumental in preparing and revitalizing numerous heritage and archaeological sites across the Sultanate, each of which serves as a living testament to Oman's rich history and the preservation of its cultural, political, and social values.