A COMPREHENSIVE ANALYSIS OF WHATSAPP’S TECH STACK AND FUNCTIONALITIES

Abstract

Social media has evolved over time and gained widespread significance in how individuals and organizations interact, share information, and build communities. Defined in various ways depending on context, it is generally recognized as a group of internet-based applications built on the principles of Web 2.0, enabling the creation and exchange of user-generated content. Kaplan and Heanlein (2010) emphasize social media as a platform for participatory content creation, while Manning (2014) highlights its interactive nature, contrasting it with traditional broadcast media. Unlike one-way communication channels like radio, social media allows for real-time engagement and feedback, empowering individuals to connect, share, and communicate with many simultaneously. Igbafe and Anyanwu (2018) further define social media as modern interactive platforms through which users exchange ideas, experiences, and information. From Facebook and Instagram to Twitter and YouTube, social media encompasses a wide range of platforms that foster interactivity and community building. As social media continues to shape communication dynamics across the globe, its influence remains a key factor in the evolution of how we connect and share in the digital age.