FROM STORYTELLING TO STRATEGY: AN IN-DEPTH ANALYSIS OF THE ETHICAL DIMENSIONS OF WORKERS' PERSONAL STORIES

Authors

  • Dr. Miriam Rachel Cohen University of Haifa, Israel

Keywords:

Digital personal storytelling, Organizational conflicts, Neoliberal settings, Self-promotion

Abstract

This study explores how workers' digital personal storytelling is used as a persuasive tool in organizational conflicts. The study examines how workers use personal storytelling to self-promote, brand their employers, and engage in social activism. The study also examines the tensions and implications involved in using workers' personal stories as part of digital campaigns.

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Published

2023-11-01

Issue

Vol. 11 No. 4 (2023)

Section

Articles