Vol. 10 No. 1 (2022)

Articles

• THE FINANCIAL TAPESTRY: UNDERSTANDING DETERMINANTS OF AUDIT FEES IN CAMEROON - INSIGHTS FROM AUDIT FIRM, AUDITEE, AND AUDITOR CHARACTERISTICS

  Amina Mwambele

  This study aims to investigate the determinants of audit fees in Cameroon, a country with a developing economy and an emerging market. The research utilized a quantitative research approach and collected data through a structured questionnaire from 171 audit firms operating in three regions of

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• ENVY UNLEASHED: THE INTRICATE RELATIONSHIP BETWEEN STATUS HIERARCHIES AND BRAND COMMUNITY DYNAMICS

  Samantha L.

  Envy is a universal emotion that can be triggered by upward social comparisons and the possession of prestige products. In this research, we investigate the impact of status hierarchies within brand communities on the occurrence of Malicious and Benign Envy. We conducted two experiments to

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