Vol. 11 No. 4 (2023)

Articles

• VALIDATING PERFORMANCE METRICS: A CONFIRMATORY FACTOR ANALYSIS STUDY OF A WORK ATTRIBUTE QUESTIONNAIRE FOR PHARMACEUTICAL SALES REPRESENTATIVES IN NIGERIA DURING THE PANDEMIC

  Adewale Oluwaseun Adeoye

  The COVID-19 pandemic has had significant adverse effects on the work-life characteristics of sales professionals in the pharmaceutical industry. Work attributes are crucial factors that can determine a person's effectiveness in a particular job role. Therefore, this study aimed to validate a

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• NAVIGATING LIQUIDITY CHALLENGES: OWNERSHIP STRUCTURE AND CORPORATE GOVERNANCE IN THE CONTEXT OF INDONESIAN ISLAMIC BANK COMPANIES (2010-2020)

  Aisyah Nurul Hidayati

  This study aims to examine the effect of ownership structure and corporate governance on the company's liquidity policy. The ownership structure used in this study is managerial ownership and institutional ownership. Meanwhile, the mechanisms of corporate governance used include the size of the

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• CHARTING NEW FRONTIERS: A COMPREHENSIVE STUDY OF SOCIAL MEDIA MARKETING, PRODUCT INNOVATION, AND PERFORMANCE IN KENYA'S TOP-RATED HOTELS

  Dr. Timothy Kibet Korir

  This study explored the mediating effect of product innovation on the relationship between social media marketing and performance of star-rated hotels in Kenya. The study employed social media integration theory, innovation diffusion theory, and social exchange theory. The study used an

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