Vol. 11 No. 2 (2023)

Articles

• LOYAL CONNECTIONS: A DEEP DIVE INTO THE IMPACT OF PRODUCT, PRICE, PROMOTION, AND DISTRIBUTION STRATEGIES ON BRAND LOYALTY WITHIN THE NIGERIAN TELECOMMUNICATION DOMAIN

  Dr. Christopher Chijioke Amadi

  This study aims to examine the impact of marketing mix elements on brand loyalty in the Nigerian telecommunication industry. Through a descriptive survey design and stratified sampling technique, 100 employees and consumers were selected from selected telecommunication firms in Asaba, Delta

  41-53

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• TELECOM TIES: EXAMINING THE SIGNIFICANCE OF RELATIONSHIP MARKETING IN CUSTOMER RETENTION STRATEGIES

  Prof. Emmanuel Oluwaseun Adewale

  This study examines the impact of relationship marketing on customer retention in the telecommunications industry with a focus on customer care, communication, trust-building, and service quality. Data was collected from 198 MTN Nigeria Plc and Globacom Nigeria Plc customers in Calabar using a

  28-40

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• ROOTS OF RESILIENCE: ECOLOGICAL MARKETING PRACTICES AND THEIR CONTRIBUTION TO AGRICULTURAL ECONOMIC SUSTAINABILITY IN THE NIGER DELTA

  Dr. Esther Chinyere Okafor

  This study focuses on the ecological sustainability marketing activities of oil firms and their impact on the quality of agricultural economic well-being of oil-bearing communities in Niger Delta. The activities of oil production have an impact on the ecological marketing practice of oil firms,

  1-27

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