Kibaki , J. K. and Mrema, S. M. (2023) “ANALYZING LOYALTY TACTICS: TANZANIAN BANKING SECTOR’S COMPARATIVE VIEW ON CUSTOMER RETENTION”, Multidisciplinary International Journal of Finance and Accounting, 11(3), pp. 38–55. Available at: https://kloverjournals.org/index.php/fa/article/view/756 (Accessed: 9 September 2025).