KIBAKI , J. K.; MREMA, S. M. ANALYZING LOYALTY TACTICS: TANZANIAN BANKING SECTOR’S COMPARATIVE VIEW ON CUSTOMER RETENTION. Multidisciplinary International Journal of Finance and Accounting, [S. l.], v. 11, n. 3, p. 38–55, 2023. Disponível em: https://kloverjournals.org/index.php/fa/article/view/756. Acesso em: 9 sep. 2025.