Vol. 10 No. 4 (2022)

Articles

• RISK SPECTRUM UNRAVELED: A COMPREHENSIVE EXAMINATION OF DIVERSIFIABLE AND NON-DIVERSIFIABLE RISK IN INVESTMENT STRATEGIES

  Rachel Elizabeth

  The study of risk, its quantification, and the assessment of risk tolerance have evolved over the last century within the realms of market and business investments. This historical journey dates back to pioneering work by Frank Knight in the early 1920s, with seminal contributions from figures

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• EPICUREAN ETHICS: HEALTH BELIEF MODEL ANALYSIS OF FOOD HANDLERS IN PETRA CITY'S FIVE-STAR HOSPITALITY INDUSTRY

  Omar Ahmed , Ali Al-Hakim

  The global food paradox presents a pressing challenge, with a need for efficient food production and consumption on one hand, and growing concerns about food safety and public health on the other. This paradox has often resulted in suboptimal management, leading to foodborne outbreaks,

  1-13

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• TRANSFORMING CONSUMER CHOICES: A SUSTAINABLE APPROACH FOR MOBILE OPERATORS IN BANGLADESH

  Aiko Yamamoto Suzuki

  In today's globalized world, communication is a fundamental necessity for everyone. Mobile phones have evolved beyond personal devices for staying connected with family and friends; they now serve as extensions of individuality and personality (Persaud & Azhar, 2012). Consumer research plays

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