THE IMPORTANCE OF ELECTRONIC LOYALTY AND RECOMMENDATORY ELECTRONIC ADVERTISEMENTS IN THE COMPETITIVE SOCIAL MEDIA LANDSCAPE
Keywords:
Social networks, Electronic loyalty, Recommendatory electronic advertising, Customer engagement SalesAbstract
Social networks have become an integral part of our lives, providing a way for us to connect with friends, family, and other like-minded individuals. They also offer a valuable opportunity for businesses to reach a large audience and build customer loyalty. In this paper, we discuss the importance of electronic loyalty and recommendatory electronic advertising on social networks. We argue that these two strategies can be used to create a positive user experience, increase engagement, and drive sales
