Vol. 11 No. 4 (2023)

Articles

• COSMETIC CONSUMPTION AND GENDER: EVALUATING ADVERTISING IMPACT IN MAURITIUS

  Dr. Ayesha Fatima Khan, Dr. Sana Jamal Ahmed

  The field of advertising has a rich history dating back to ancient civilizations like the Romans and Phoenicians, where rudimentary forms of advertisement were employed to promote events and products. Modern advertising, as defined by Kotler and Armstrong (2012), represents a stark departure

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• THE GREEN CONNECTION: INVESTIGATING RWANDA'S STATE CORPORATION PERFORMANCE THROUGH PROCUREMENT POLICIES

  Dr. Catherine Wanjiku Mwangi , Prof. Peter Maina Kamau

  In today's competitive business landscape, enterprises are confronted with mounting pressure from both regulatory bodies and the community to harmonize their economic performance with environmental concerns. The imperative to mitigate the adverse environmental impacts of their products and

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