Vol. 11 No. 4 (2023)

Articles

• BRIDGING THE GAP: BRAND VALUE AND EFFECTIVE DECISION-MAKING"

  Dr. Li Wei

  Effective brand value management plays a pivotal role in elevating the operational and marketing prowess of enterprises while bolstering their sustainable development capabilities. Research findings reveal that crafting and upholding a strong brand can mitigate consumer risk perceptions during

  1-11

  • Full Article
• OPTIMIZING TRADE PROSPECTS: A STOCHASTIC FRONTIER GRAVITY MODEL OF CHINA'S TIMBER EXPORTS"

  Prof. Li Wei

  The Regional Comprehensive Economic Partnership (RCEP) is a pivotal free trade agreement encompassing 15 countries, including 10 ASEAN nations, China, Japan, South Korea, Australia, and New Zealand. It aims to foster economic integration and development across the Asia-Pacific region. Notably,

  12-19

  • Full Article
• RIDING THE WAVE: IMPACT OF EMERGING TRANSPORTATION TECHNOLOGIES AND CHINA'S INITIATIVES ON THE ASEAN ECONOMY"

  Prof. Xue Jun Li

  The rail infrastructure in ASEAN nations, marked by significant diversities in governance systems, economies, transportation capacities, and developmental phases, currently stands outdated and underdeveloped. Urgent action is imperative to establish an extensive railway network that seamlessly

  20-28

  • Full Article