Vol. 10 No. 1 (2022)

Articles

• REIMAGINING ARCHITECTURE ASSET MANAGEMENT: TOOL-SUPPORTED MODELS AS CATALYSTS FOR INNOVATION AND COMPETITIVE ADVANTAGE

  Chen, Hui, Wang

  As digitalization continues to evolve, information system architecture has progressed from single applications to integrated systems and, more recently, to micro services. This evolution has introduced numerous challenges for subsequent digital construction and management. On one hand, diverse

  45-49

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• OPTIMIZING SUPPLY CHAIN DYNAMICS: SUPPLIER RELATIONSHIP MANAGEMENT AS A KEY FACTOR FOR ENHANCED PERFORMANCE IN KENYA'S FOOD AND BEVERAGE INDUSTRY

  Wambui, Wangari Njeri, Akello, Opondo Otieno

  Effective supplier relationship management (SRM) has been identified as a critical factor for improving the performance of firms in the supply chain. Poor relationship management can lead to high acquisition costs, long lead times, lower quality materials, poor reputation, low sales, low market

  1-26

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• DELVING INTO THE DARK SIDE OF BRAND COMMUNITIES: ENVY, STATUS HIERARCHIES, AND THE MODERATING ROLE OF DESERVINGNESS AND SELF-BRAND CONNECTION

  Sanchez, Maria Dolores, Martinez

  Envy is a universal emotion that can be triggered by upward social comparisons and the possession of prestige products. In this research, we investigate the impact of status hierarchies within brand communities on the occurrence of Malicious and Benign Envy. We conducted two experiments to

  27-44

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