OPTIMIZING SUPPLY CHAIN EFFICIENCY: A CASE STUDY OF CHENGDU EUROPE EXPRESS RAILWAY CARGO UTILIZING THE GRAVITY MODEL

Abstract

In response to the national "the Belt and Road" initiative, Chengdu embarked on a transformative journey, seizing the potential of industrial transfer. Anchored in the international trade landscape and the specific developmental needs of Sichuan, the city introduced the visionary "Chengdu Europe+" strategy. This strategy triggered a rapid expansion of key international logistics networks, particularly in aviation and railway, and paved the way for the direct operation of "Chengdu Europe Express Railway" connecting to Europe. The successful operation of this railway reinvigorated Chengdu's position as a logistics hub in the western region, fostering closer ties between Europe and Asia. This initiative not only overcame the dependence on ports for export-oriented economic growth in the western region but also transformed the inland location into a strategic advantage for European exports. However, amidst its achievements, the Chengdu Europe Express Railway confronts issues such as disorganized supply management and fierce competition among supply organizations. To address these challenges, this paper delves into the supply organization of the Chengdu Europe Express Railway and presents practical optimization plans. These plans are designed to rectify the existing shortcomings and steer the railway towards continued growth, advancing the region's connectivity with Europe.