FASHIONING A BETTER FUTURE: INNOVATIONS IN ECO-FRIENDLY CLOTHING DESIGN

Authors

  • Dr. Jing Liu, CPA Quanzhou Normal University, Quanzhou, Fujian, China,
  • Dr. Xin Chen, PhD Quanzhou Normal University, Quanzhou, Fujian, China,
  • Professor Hua Li, MBA Quanzhou Normal University, Quanzhou, Fujian, China,

Keywords:

environmental protection, clothing design, sustainable development, major brands, challenges, opportunities

Abstract

The concept of environmental protection has been constantly evolving in the past few decades. In the clothing industry, major brands have begun to integrate this concept into their design process. This paper studies how these brands have incorporated environmental protection into their clothing design, and discusses the challenges and opportunities they face.

Published

2023-12-07

Issue

Section

Articles