PERSONA AND PRESENTATION: DECODING THE EXPRESSIVE RANGE OF MODERN BROADCASTERS

Authors

  • Dr. Wei Zhang Academy of Audible Language Arts, Sichuan University of Media and Communications, Chengdu, China

Keywords:

New media era, Broadcasting hosts, Language arts, Expressive characteristics, Cultivation strategies

Abstract

The rapid development of new media technology has brought new challenges and opportunities to the broadcasting industry. In this era, how to accurately and vividly convey information and resonate with the audience has become an important problem for broadcasting hosts. This study systematically analyzes the language arts characteristics of broadcasting hosts in the new media era, and proposes some targeted cultivation strategies.

Published

2023-12-07

Issue

Vol. 10 No. 2 (2022)

Section

Articles
Copyright & Licensing