Vol. 13 No. 2 (2025)

Articles

• UNDERSTANDING THE LOYALTY BEHAVIOR OF POSTGRADUATE GSM USERS THROUGH PERCEIVED VALUE-IN-USE

  Ifeanyi Chukwuemeka Nwosu , Grace Oluebube Adedoyin

  1-10

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• SERVICE EFFICIENCY AND CUSTOMER LOYALTY IN PORT HARCOURT’S QUICK-SERVICE RESTAURANT INDUSTRY

  Emmanuel Chinedu Okafor

  11-17

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• EFFECTS OF TRADE UNION ENGAGEMENT ON STAFF MOTIVATION IN SOUTH-SOUTH UNIVERSITIES IN NIGERIA

  Amaka Chinonso Eze

  18-26

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• SOCIAL MEDIA VIRALITY AND CONSUMER BEHAVIOR: A STUDY OF PASS-ON ATTITUDES AMONG NIGERIAN UNIVERSITY STUDENTS

  Chika Nkiruka Okeke

  27-42

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